Pink to Yellow

Pink to Yellow_Anastasia in ZARA, 14’25”, Barcelona, Spain, 2020

This project is research based process with two phases: architectural plan modeling for 3d animation and dance-performance about people’s desire. All process finally realized one channel video work.

Based on research about display structure of SPA brand, “ZARA”, this explores how people is seduced or provoked by the display structures and methodology during shopping.

The performance of desire by Anastasia relates with the structures that stimulate consumption. She is a dancer and performer mainly working in England and Spain. She performed about how people is seduced or provoked by the display structures and methodology during shopping. The structure is to provoke people’s desire about beauty, which is fake or fantasy. Her practice merges or melts with the image of the consumption structure to create a new abstract-visual at some point.

Anastasia Papaeleftheriadou

This art project is supported by Goethe-Institut Barcelona-Stipendium with der Kunststiftung Baden-Württemberg in Germany.